Marketing your business means focusing on how you solve customer problems and create a sense of progress. By demonstrating exactly how you alleviate both current and future customer problems, you’ll become trusted experts and build a loyal customer base. Here are a few ways to get started:
Understanding the Community
Local businesses have an advantage in understanding the specific challenges and pain points faced by their community members. By actively listening to customer feedback and engaging in conversations, businesses can identify the problems that matter most to residents. Addressing these problems through products, services, or even community initiatives can position your business as a valuable problem solver.
Writing How-To Content
You are the expert in your field, so what may be common knowledge to you is new information to your readers. Teach your audience something they might not even know they should be aware of. By breaking down complex problems into clear, actionable steps, you provide value for your readers and establish yourself as a knowledgeable source.
Building Relationships Through Personalized Service
Knowing customers by name and going the extra mile to provide exceptional service creates a sense of loyalty and trust. A personalized approach is valued by consumers, with 80% of people being more likely to do business with a company that offers personalized experiences.
Leveraging Community Partnerships
A commitment to the community is especially potent for small businesses. Collaboration is key for local businesses because it allows you to expand your reach and create positive goodwill in the community. They donate about 250% more than larger businesses to local nonprofits and community causes. Local partnerships demonstrate a commitment to building a stronger community.
Sources
1 https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences
2 https://www.score.org/resource/blog-post/small-businesses-giving-back-makes-a-big-impact-local-communities#:~:text=According%20to%20one%20survey%2C%20small,profits%20to%20charitable%20or-ganizations%20annually
