Consumers trust, support and search for businesses rooted in their own community, making local marketing one of the most powerful ways to grow.
Local Audiences Trust Local Voices
• *According to a community engagement survey, 67% of respondents believe that community involvement helps build trust within neighborhoods.*₁
• *47% of consumers prioritize local buying in 2025, indicating that nearly half of the market is leaning toward locally-sourced or locally visible brands.*₂
Building Relationships That Matter
• *Gitnux reports that 51% of consumers say they are more likely to buy from brands involved in community efforts.*₃
• *New research shows that 85% of respondents stated buying from businesses in their area was “most important,” and more than 70% expect their advertising messages and content to be localized.*₄
Show Up Where Your Neighbors Search
• *89% of consumers research local businesses online, and 80% of those local searches lead to an action such as a visit or purchase.*₅
• *According to Think With Google, 76% of mobile users who search for something nearby visit a business within one day, indicating that your local presence in print and online has a direct impact on real-world foot traffic.*₆
When you show up in local stories, community spaces and online search results, you’re not just promoting your business, you’re becoming part of the place your customers call home.
Sources:
1. ZipDo. “Community Engagement Statistics.”
2. Strategic Marketing Tribe. “47% of Consumers Prioritise Local Buying in 2025—How to Build Trust and Sales Locally.”
3. Gitnux. “Community Engagement Statistics”
4. Bizcommunity. “Consumers Prefer Relevant Local Advertising – New Research.”
5. Fit Small Business. “16 Local Search Statistics Every Small Business Owner Should Know”
6. Think With Google. “Mobile Trends In This Mobile World.”
