BUILDING AN ONLINE PRESENCE
November 20, 2024
Menu
A great ad campaign isn’t just about attracting new customers. It also drives awareness and
maintains brand loyalty. Advertising plays a key role in creating brand loyalty by influencing
both purchasing decisions and emotional connections. By building top-of-mind awareness,
showcasing product benefits, and evoking positive emotions, advertising becomes more
than just a sales pitch.
Forget competing with giants in a crowded marketplace. As a small business, your
secret weapon is personal connection. Establishing top-of-mind awareness
within your local community isn’t about outspending everyone else, it’s about being
present and memorable. When your brand is consistently present and engaging with your
target audience, you become the first name they think of when considering products
or services in your category. Monthly magazines packed with local stories and
received by trusted households.
How do your products or services solve problems, meet needs, and create value for
your customers? Start by identifying what makes your product unique and different
from competitors. Knowing your unique selling proposition lets you prioritize the
features that truly resonate with your ideal audience. Once you’ve identified those features, you can effectively advertise them through a visual and compelling design.
Emotions are a key ingredient to brand loyalty. Well-crafted advertising can evoke
positive emotions and connect with your audience on a new level, further strengthening the bond between them and your brand. In fact, campaigns with purely emotional content perform about twice as well (31% vs. 16%) as those with only rational content1 .By tapping into positive
feelings like joy, humor, or inspiration, people are more likely to develop a sense of attachment and preference, ultimately becoming loyal advocates who choose you over competitors time and time again.
